Strategic Plan

 AAUW Florida Strategic Plan 2025-2029

Mission: Advancing equity for women and girls through research, education and advocacy

Vision: A Florida where all women have equal access to leadership, education, and opportunity.

Alignment: This plan is based on AAUW Florida’s SWOT analysis and aligns with:

  • AAUW National Strategic Plan Priorities:
    1. Funding Higher Education
    2. Removing Barriers in Education & the Workplace
    3. Supporting Local & National Capacity
  • AAUW Five-Star Program Areas: Programs, Advancement, Communications & External Relations, Public Policy & Research, Governance & Sustainability

1. Leadership & Membership Engagement

Goal: Build sustainable leadership pipeline; expand membership diversity
AAUW National Alignment: Priority 3 – Supporting Local & National Capacity
Five-Star Alignment: Governance & Sustainability, Advancement

Key Actions:

  • Statewide leadership training series (virtual + in-person)
  • Succession planning toolkit for branches
  • Mentoring program pairing experienced leaders with emerging members
  • Recruitment campaign targeting younger, diverse women
  • Onboarding & welcome packet for new members

2. Advocacy & Public Policy Impact

Goal: Position AAUW Florida as leading voice on women’s issues
AAUW National Alignment: Priority 2 – Removing Barriers in Education & Workplace
Five-Star Alignment: Public Policy & Research, Programs

Key Actions:

  • Advisory Committee on Lawful Advocacy
  • Lobby Days & advocacy training
  • Build partnerships & coalitions with Chambers, women’s organizations, and advocacy groups
  • Host issue-based forums leveraging current events

3. Brand & Communications

Goal: Increase visibility, name recognition, influence
AAUW National Alignment: Priority 3 – Supporting Local & National Capacity
Five-Star Alignment: Communications & External Relations, Advancement

Key Actions:

  • Develop statewide slogan & visual identity
  • Merchandise tied to advocacy themes (t-shirts, pins, tote bags)
  • Member training on Zoom, Canva, and social media tools
  • Enhance website with interactive features & timely updates
  • Share member stories, Tech Trek successes, and advocacy wins via media

4. Higher Education & Career Development

Goal: Support access to higher education, research funding, and career advancement
AAUW National Alignment: Priority 1 – Funding Higher Education
Five-Star Alignment: Programs, Advancement

Key Actions:

  • Promote AAUW scholarships & fellowships
  • Support a Florida student for NCCWSL
  • Campus advocacy projects & partnerships
  • STEM outreach programs including Tech Trek
  • Offer Work Smart / Start Smart workshops

5. Organizational Effectiveness

Goal: Ensure financial strength, operational efficiency, strategic alignment
AAUW National Alignment: Priority 3 – Supporting Local & National Capacity
Five-Star Alignment: Governance & Sustainability, Programs

Key Actions:

  • Secure sponsors & donors
  • Launch merchandising for fundraising
  • Annual branch program review for mission alignment
  • Streamline reporting & provide training for branch leader